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Manufacturing · Portfolio project
Green Extrusion Technology: Manufacturing WordPress Website
A custom WordPress website for Green Extrusion Technology, a Denmark-based company that builds laboratory extruders, compact extruders and plastics recycling machines.
Overview
Project overview
Green Extrusion Technology builds laboratory extruders, compact extruders, granulators and shredders for plastics and bioplastics. I created the company’s WordPress website on a custom theme, organising a technical machine range into clear product families and adding a Know How knowledge centre for engineers and buyers. The website is live at green-extrusion.eu.
Industry
Industrial manufacturing (extrusion and recycling machinery)
Project type
Custom WordPress website with a B2B product catalogue
Platform
WordPress (custom theme)
My role
WordPress designer and developer
Case study
Read the full case study
The full case study for the Green Extrusion Technology website covers the business context, the brief, the key decisions and what shipped.
Goals
Design goals
The website was planned around four goals:
- Present a technical machine range as clear product families
- Explain the technology through a knowledge centre for engineers and buyers
- Make it easy to request a quotation
- Keep the site easy to grow as products and articles are added
Structure
Website structure and features
These are the main parts of the build:
Product catalogue by family
LabEx laboratory extruders (mono-layer, ABA, 3-layer, blown film unit and custom-built lines), compact extruders, granulators, shredders, repelletizing, and accessories and parts.
Know How knowledge centre
Articles grouped into extrusion technology, polymers and materials, granulators and shredders, recycling and repelletizing, and industry news and events.
Newsletter and company pages
Newsletter signup, About, Sustainability and legal pages.
Quotation and contact flow
Phone number and LinkedIn in the header, a contact form, and quotation calls to action across the site.
Stack
Technologies used
Platform: WordPress with a custom theme built for this website
- Custom WordPress Theme
- WordPress Development
- B2B Product Catalogue
- Responsive Design
My role
My role on this project
I created this website as the WordPress designer and developer, from the information architecture and product catalogue structure to the custom theme and the responsive build.
Business results such as leads or sales are not published here, so this page describes the work that shipped rather than performance figures.
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Planning a manufacturing or industrial website?
Tell me about your products and buyers and I will suggest a page structure and next steps. You can also read more about my manufacturing website design service or send a message through the contact page.